#2261 Past Project | Onboarding / Retention Optimization

In March I conducted an in-depth app audit for a mobile word game, with a primary focus on improving onboarding processes and user retention. The analysis examined the first-time user experience, pinpointing opportunities to enhance design consistency and early engagement. Additionally, the audit explored monetization strategies and provided actionable recommendations to strengthen the game’s position within a competitive market. With strategic differentiation and targeted improvements, the game now holds the potential to become a reliable and sustainable player in the app economy.