#2266 Past Project | ASO – CRO – UX

In the second quarter of 2025, I conducted a comprehensive app audit for Konushan, a mobile language learning application focused on facilitating exchanges with other language learners. The project began with thorough App Store Optimization (ASO) for the German market to boost discoverability and conversion rates on the Apple App Store and Google Play Store. My initial work included detailed keyword research tailored to the app’s core features and target audience, optimization of the app title, subtitle, promotional text, and store descriptions, as well as localization strategies to enhance user engagement. Due to the positive impact of this phase, the app owner expanded my role to include a broader App Optimization assessment. In the subsequent phase, I focused on onboarding processes, in-app user conversion, retention strategies, and overall user experience, delivering actionable recommendations to elevate the app’s performance. Overall, this project once again demonstrated how my holistic approach, dedication, and product management expertise can effectively contribute to taking apps to the next level.