Lesestoff
Artikelsammlung (viele nur auf Englisch)
Shop oder kein Shop – das ist hier die Frage
The new EU Digital Fairness Act (DFA) makes compliant monetization critical. Read why integrating a dedicated In-App Shop System is the superior strategy for B2C apps. While challenging, a shop provides crucial high-fidelity data, drives LTV and retention, and unlocks powerful Rewarded UA and CRM levers.
Compliance (Fairness by Design) should not be regarded as a hurdle, but is the new competitive advantage for sustainable digital success.
Entscheidungsfreiheit im Modernen Projektmanagement
Niemand lässt sich gerne sagen, was er zu tun hat. „Du Musst Nicht“, ein Artikel von Stephan Joppich, regte mich zum Nachdenken über das Zusammenspiel von Verpflichtung, Autonomie und Motivation an und wie sich dieses direkt auf moderne (digitale) Projektmanagement-Methoden anwenden lässt.
"A million monkeys…" oder "Wie funktioniert Künstliche Intelligenz?"
Künstliche Intelligenz ist ein Thema, das Wirtschaft, Wissenschaft und unseren Alltag heute beschäftigt – und scheinbar jeden LinkedIn-Feed. Aber was ist wirklich der Kern dieser Technologie? Und warum hat ein Vorstadt-Fußballverein mehr Mitglieder, obwohl St. Pauli eindeutig die einzig wahre Option ist?
Don’t Scale a Leaky Bucket: Pitfalls of Paid User Acquisition
Ever tried filling a leaky bucket with a fire hose? You’d think more water would solve the problem, but instead, you just end up with a bigger mess …and a very wet pair of shoes! In the world of digital products, scaling paid user acquisition without fixing the basics is just as futile, and what’s definitely getting soaked is your budget. Let’s explore why preparation trumps premature spending every time:
The unstoppable rise of Backend Services in Game Development
In game development, the landscape has shifted dramatically. No longer is the primary challenge simply creating a game; it’s about managing a complex web of backend services that keep it running smoothly. Just as building a modern house requires more than just a solid structure, today’s game developers must navigate a maze of authentication, matchmaking, and cloud storage systems. This evolution not only changes the role of the Product Owner but also raises new financial hurdles for indie and AA studios. Discover how these backend complexities can dictate the success of your game and reshape the industry.
The Evolution of User Expectations for Smartphone Apps and Games
How did we go from paying $0.99 for apps to expecting everything for free? Let’s dive into the evolution of the app economy and explore exciting monetization approaches like Paywalls and IAPs along the way.
Project Management vs Product Management
The Blurry Line Between Project and Product Management In fast-paced digital product teams, distinctions between Project Manager and Product Manager are easy to state but rarely black and white in action. Product Managers own the vision and strategy (the “what” and “why”), while Project Managers master execution (the “how” and
Unlocking Digital Success (5): Sidequests
Tackling the Overlooked: Mastering Essential Sidequests in Game and Software Development The journey of creating a digital product – whether a captivating game or a robust software application – extends well beyond the primary stages of ideation, development, testing, and launch. This final part focuses on the critical yet often
Unlocking Digital Success (4): Marketing & Release
Launching with Impact: The Hard Work pays off Countless hours, months, or years of creativity, code, and design finally come face-to-face with the audience. Whether it’s a gripping game or a groundbreaking app, this is the moment it steps into the spotlight. It’s vital to understand that marketing can’t be
Unlocking Digital Success (3): Testing & Quality Assurance (QA)
Learn how products are rigorously scrutinized to ensure they not only function as intended but also deliver a seamless and satisfying user experience. This pivotal phase is about identifying issues, optimizing performance, and validating that the product meets both technical standards and user expectations before it reaches the market. We’ll explore diverse testing methods, from bug and performance testing to player/user testing , and examine critical pre-release milestones like Alpha and Beta phases that gather invaluable real-world feedback.
Unlocking Digital Success (2): Development & Production
The “Development and Production” phase is the core of any digital product creation process, where ideas and plans evolve into functional, tangible outcomes. This stage is the most resource-heavy and collaborative, demanding precise execution of the vision while adapting to challenges and iterating for quality. Whether creating an engaging video game, a helpful productivity app or a cloud-based Software-as-a-Service, this phase connects concept to delivery.
Unlocking Digital Success (1) : Idea, Concept & Planning
Every great digital product begins with a spark of inspiration, whether it’s a captivating video game or a functional software application. The “Idea, Concept, and Planning” phase is crucial, transforming fleeting thoughts into structured visions that align creativity with market realities. This stage involves understanding your audience, crafting compelling concepts, and planning meticulously to ensure your project resonates with users. Discover how to navigate this dynamic process, from ideation to strategic planning, and lay the groundwork for success in your next game or software development journey. Dive in to unlock the secrets of digital success!
Advanced AI Prompting: CoT vs ToT
Discover how to leverage two powerful AI prompting techniques, Chain of Thought (CoT) and Tree of Thought (ToT), to enhance your problem-solving capabilities and collaborate effectively with AI. Dive in to learn when and how to use each method for maximum impact!
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