You Don’t Have to
“You Don’t Have to”, an article by Stephan Joppich, is a neat take on how obligation can kill enthusiasm.
While Joppich’s findings may not be groundbreaking in the realm of psychology or motivation theory, the article effectively sheds light on the importance of autonomy in fostering engagement and productivity.
It also triggered my thoughts on the interplay of obligation, autonomy, and motivation and how that can be directly applied to modern (digital) project management methodologies, particularly those emphasizing agility and self-organizing teams.
Joppich, in his article, compares the feeling that arises from imposed obligations to that of a child who cries because their parents drag them from the playground for dinner – the child is not resisting the meal itself, but the loss of choice.
1. Linking Freedom of Choice to Project Management
The “Duty Kills Enthusiasm” Effect
In traditional, rigid, or heavily prescribed project management environments, the loss of choice can feel overwhelmingly compulsory.
- Prescribed Processes: When a digital project team is forced to use a specific, overly detailed methodology (e.g., highly strict waterfall phases, rigid documentation standards, mandatory time-tracking in specific formats), the initial enthusiasm for solving the business problem or building a great product collapses under the weight of process-as-duty.
- Micromanagement: Project managers who dictate how a task must be done, rather than just what the acceptable outcome is, act as the parent dragging the child from the playground. This loss of process autonomy (a key choice) immediately turns the task into compulsory work, reducing intrinsic motivation and quality.
- The Sprint Backlog as Obligation: In an anti-pattern of Scrum or Kanban, if the Product Owner or Project Manager dictates the exact tasks, sequence, and resource assignment for a sprint without team input, the team views the Sprint Backlog as a list of mandatory duties rather than a collective commitment to chosen work. This removes the choice of how the goal will be achieved, hindering self-organization.
2. Leveraging Freedom of Choice in Project Management
Autonomy Fuels Motivation
Modern methodologies, particularly Agile approaches like Scrum are fundamentally built on empowering teams with choice (autonomy).
- Choice of How (Self-Organization): Agile methodologies thrive by giving the development team autonomy over the process of execution. The team chooses which tasks to pull from the backlog, chooses how to distribute the work amongst themselves, and chooses the technical solutions. Like Joppich in his article observes that autonomy fuels motivation and transforms the task from work-as-duty to work-as-choice.
- Choice of Pace and Focus (Commitment vs. Obligation): The Sprint Planning meeting, when executed correctly, involves the team choosing the scope they can deliver. This is a negotiated commitment, not an obligation imposed from above. Also here: by choosing their commitment, the work maintains a higher degree of intrinsic motivation.
- The Burkeman Principle (Consequence, Not Compulsion): Project management can explicitly adopt Oliver Burkeman’s reminder: almost nothing is truly mandatory, only consequential.
- Project Example: Delivering the feature by the deadline isn’t “mandatory,” but failing to deliver carries the consequence of missed market opportunity, reputational damage, or loss of revenue.
- The Project Manager’s Role: The PM’s job then shifts from being a “duty enforcer” to a “consequence clarifier.” By clearly articulating the cost (the consequence) of various choices (e.g., choosing to cut scope, choosing a low-quality implementation), the team is empowered to make informed, motivated choices that are still aligned with the project’s goals. This framework transforms the task from “must do” to “I choose to do this because I accept the cost associated with it”, e.g “I choose not to cut scope because I accept the delay associated with doing the full work”.
In essence, successful digital project management is about structuring the environment so that necessary tasks feel like a chosen path with an understood cost/benefit, rather than a mandated chore with a threatened punishment.
3. Balancing Autonomy with Boundaries: The Risks of Too Much Freedom
While autonomy is a powerful motivator, unchecked freedom without clear boundaries can introduce risks that undermine project success. As a Product Owner or Project Manager, it’s critical to strike a balance between empowering teams and maintaining alignment with overarching goals.
- Scope Creep: When teams have complete freedom over task selection and execution without defined priorities or acceptance criteria, they may over-engineer solutions or pursue features that are not critical to the project’s objectives. This can lead to scope creep, delaying delivery and inflating costs.
- Misalignment with Business Goals: Without regular check-ins or clear communication of the product vision, teams might prioritize work based on personal interests or technical curiosity rather than strategic business needs. For instance, a development team might focus on implementing a cutting-edge technology that fascinates them, even if it doesn’t serve the target user base or align with the company’s market strategy.
- Inconsistent Delivery: Excessive autonomy can result in inconsistent processes across teams or sprints, making it difficult to predict outcomes or maintain quality standards. Without shared guidelines, one team might adopt a rapid, iterative approach while another takes a slower, perfectionist stance, leading to uneven progress and integration challenges.
Risk Mitigation: To prevent these issues, project managers should establish guardrails for autonomy. This includes defining a clear product vision and success criteria and conducting regular alignment sessions like backlog refinement or sprint reviews. These guardrails ensure that freedom operates within a structure that supports business objectives, allowing teams to innovate while staying on track.
4. Practical Applications and Benefits
By prioritizing autonomy and freedom of choice within defined boundaries, project managers can unlock higher levels of team performance, engagement, and satisfaction. Here’s how these principles can be applied in practice, with real-world examples to illustrate their impact:
- Empowered Sprint Planning: Ensure that sprint planning sessions are team-driven, with members collaboratively deciding on scope, priorities, and task assignments.
- Flexible Processes: Allow teams to adapt project management frameworks to their needs, rather than enforcing rigid methodologies. For example, encourage teams to experiment with hybrid approaches that combine elements of Scrum and Kanban.
- Transparent Communication: Use consequence-driven language to frame decisions, helping teams understand the impact of their choices without feeling coerced.
- Encourage Feedback and Iteration: Create an environment where teams feel safe to provide feedback on processes and suggest improvements.
Ultimately, the goal is to create a project environment where tasks feel like a chosen path rather than a mandated chore. By giving teams the freedom to choose how they work, project managers can foster a culture of accountability, creativity, and enthusiasm—key ingredients for success in today’s fast-paced digital landscape.
The interplay of autonomy and motivation is a critical factor in modern project management. By leveraging the principles of self-organization, consequence-driven decision-making, and team empowerment, project managers can transform their teams from obligation-driven workers into enthusiastic, high-performing collaborators.