#1330 Past Project | Sudoku Monetization

Having fostered a deep-seated passion for casual and puzzle games throughout the years, I was thrilled to thoroughly analyze the planned reissue of the classic “Sudoku” in terms of monetization and contribute through the identification of optimization prospects.

Following a brief competitor analysis, I devised a hybrid monetization approach that simultaneously enhances the game’s appeal to different player types.

Given the significant role of long-tail monetization in the monetization mix, ensuring excellent player retention became even more crucial. As a result, I formulated an app strategy aimed at not only elevating the average revenue per user (ARPU) but also enriching the overall player experience, thereby fostering a more engaging and lucrative gaming environment.