• HTML5 Studio Strategy •

In May, I received information about the possibility of gathering remaining members of a former H5 studio to form a new development studio. After conducting some additional research, I seized the opportunity and began planning the setup of a new cross-platform (casual) games studio.

During this time, I covered a wide range of required tasks to establish a new studio, such as market research, portfolio planning, concept development, business plan creation, plus planning for operational issues and reflections on company culture. Last but not least, it also included pitch preparation and attending various meetings to secure funding. Unfortunately, the entire process was so time-consuming that I rarely found the time to work on other projects on the side. This wouldn’t have been a big problem, until it turned out that we had all been fooled by a potential investor: after all other opportunities had been canceled and only a few days remained until the final signature, the scam became apparent. The investor took what he believed to be the most valuable assets and canceled the plans for the new studio. Apart from the lost time and money, I really feel sorry for everyone involved who suffered from this heartless “finishing move”.

Category: Consulting
Focus:
Organization
Client: *undisclosed*
Duration: May 2024 – Oct 2024

#HTML5 #Strategy #Distribution #GameDesign #Retention #Monetization

“Investor” Feedback:

After careful consideration, we have decided not to pursue the planned gaming studio any further... We thank you for your commitment and willingness to work with us on this project, and we hope you understand this difficult decision. We wish you all the best in your future endeavors.

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